Brand naming services
What naming actually costs.
A UK agency will quote somewhere between £5,000 and £20,000 for a full brand identity, and for a great many companies that is the right money to spend. This page is about the cases where it is not, and about being straight with you regarding which one you are in.
The market, roughly
- UK specialist, logo only
- £129 – £499
- UK agency, logo only
- £600 – £3,000
- UK agency, brand starter pack
- £1,500 – £5,000
- UK agency, full brand identity
- £5,000 – £20,000
- NameGenie, names and brand system
- £39 – £89
Agency figures are indicative UK ranges for 2026 and vary widely by city and by sector; treat them as the shape of the market rather than a quote. Ours are the real prices, VAT included, and the same numbers the checkout charges.
Where each one wins
Hire the agency when
- Sits in the room, hears what nobody wrote in the brief, and changes direction on it
- Runs formal trade mark and linguistic screening across the markets you name
- Defends the choice to a board that has already decided it prefers something else
- Takes responsibility for the outcome, which is most of what the fee is for
Use this when
- Returns a shortlist in minutes rather than weeks, at a price that does not need a decision
- Argues against every candidate as well as for it, so you rank on evidence
- Checks each domain at the registry as the names arrive, rather than at the end
- Carries straight on into colour, type, voice and editable logo marks
The uncomfortable bit
We are not
an agency.
There is no account manager, no workshop, and nobody who will take the call when your co-founder hates the shortlist. What there is instead is the reasoning an agency would give you, written down: how each candidate was constructed, who it convinces, the visual direction it opens, and the honest note on where it will cost you. You do the deciding.
For a founder who needs to move this week, that trade is usually the right one. For a business betting a category launch on the name, it is not, and we would rather say so here than after you have paid.