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Six stages, in one sitting. The first five names are free and need no sign-up. You can stop there, or carry a chosen one straight through to a colour system and a set of marks.
Seven questions, none of them decoration.
Category and differentiator, the problem you solve, who has to trust the name first, the competitors you will appear beside, the market, the naming styles you lean towards, and the words you never want near your brand. Everything after this is only as good as this.
Five names free, built from the brief outwards.
Not a word list crossed with a suffix. The brief is read the way a naming consultancy reads one — category conventions identified, competitor patterns deliberately avoided, then candidates constructed across descriptive, evocative, compound, coined, metaphorical and abstract approaches. Five free, one at each level of boldness; twenty in the full set.
Every name defended, and questioned.
Each candidate carries how it was constructed, why it lands with your audience, the visual identity direction it opens up, and an honest note on where it might cost you — spelling friction, a crowded category, an association you would rather not inherit.
Checked at the registry, not estimated.
Every candidate is verified against the authoritative source as the names arrive. Available, registered, or listed on the aftermarket and buyable at a price — three different decisions, shown as three different answers. The free run checks the .com; the full set checks every extension you tick.
A system, with the reasoning intact.
Five colours with the argument for each and contrast measured rather than claimed, a typeface pairing chosen for legibility first, a voice specific enough to hand to a writer, and imagery direction that rules things out as firmly as it rules them in.
Vectors you own, not pictures you rent.
A wordmark, a monogram, a lockup and two directions you would not have asked for — drawn as real SVG in your palette and your typeface. Download them, open them, change them.
The deliverable
A list of names moves the problem to you. What comes back here is candidates you can rank on evidence: what each one is doing, who it convinces, what it costs you, and whether you can actually own the domain.
The uncomfortable notes are the point. A name sold as flawless is a name nobody has interrogated.
Begin the briefTake it straight to the brand studio. Colour, type, voice and a set of marks, built around a name you have already decided on.
Open the brand studio