The brief
Seven questions.
One right name.
5 candidates free — one at each level of boldness, from safe and credible to bold and unexpected — each with the argument for it and the argument against. Domains checked at the registry. About three minutes of your time.
- 01Business type
- 02Description
- 03Audience
- 04Tone & style
- 05Landscape
- 06Geography
- 07Preferences
Step 1 of 7
What are you building?
Be specific. The more precise the category, the sharper the names — not “software” but “AI legal drafting software for solo solicitors”.
What happens next
Read the way a
consultancy reads one.
Your whole brief goes to the model at once — category conventions identified, competitor patterns deliberately avoided, then candidates constructed across five levels of boldness.
Each one comes back with its strategy, its audience fit, the identity direction it opens up, and an honest note on where it might cost you. Then every domain is verified at the registry.
Already know your name? Skip to the brand studio.