Free
Free
Enough to judge the work, without a card or an account.
- 5 names, one at each level of boldness
- The strategy, audience fit and honest risk note on every one
- The .com checked live at the registry
Pricing
Pay once,
own the result.
Naming is something you do once, so this is priced that way. No subscription to remember to cancel, and nothing you make here is rented back to you.
Full shortlist
Free
Give us an email and the whole shortlist opens up.
- All 20 names, four at every level of boldness
- Every extension you tick, checked at the registry
- Room to re-run the brief as the idea sharpens
Brand
£39
One payment
One name, taken all the way to a set of marks you own.
- Everything in the full shortlist
- The brand system: colour, type, voice and imagery
- 5 logo concepts as editable SVG, in your palette and typeface
- Re-run the brief as often as you need for 30 days
- Every file yours to download and change
Studio
£89
One payment
For founders weighing up several ideas at once.
- Everything in Brand
- Room for around five separate names and brands
- Twice the daily generation budget
Agency
£49 a month
For people who name things for a living.
- Everything in Studio
- Around ten projects a month
- Cancel whenever — naming is bursty work
Prices include VAT where it applies. Every plan is capped by a fair generation budget rather than sold as unlimited — each run costs us real money, and we would rather say so than quietly throttle you.
What you are paying for
The argument,
not the list.
A free generator hands you words and leaves the judgement with you. Every name here arrives with how it was built, who it convinces, the identity it opens up, and an honest note on where it might cost you — with the domain checked at the registry rather than estimated.
A naming agency does that work for four figures and up. This does it in about three minutes.